But I will! The current state of real estate marketing is: that it’s essential and it’s expensive! And it’s hard to figure out exactly where to pool your resources for the biggest impact unless you’re a seasoned pro.
The reason is that real estate marketing is often full of gimmicks and empty promises. Many agencies promise to get you and your agency on the first page of Google, but few can actually deliver. And those that can often charge a hefty price for their services that don’t work forever.
Will there ever be a happy medium, and can you do anything to help yourself? Read on to learn more about the truth no one wants to admit.
Marketing Is a Whole Career
The truth is, real estate marketing is brain-draining and sometimes back-breaking work. In case you didn’t know, marketing is a professional field, just like the real estate industry. And, just like real estate, it requires a lot of time and effort, and there’s not always a guarantee of success. New agents often find this out the hard way as they struggle to get their business off the ground. There aren’t any shortcuts or easy fixes. It takes time and effort to build a successful business.
There’s something that successful agents know that unsuccessful agents don’t. The secrets to successful marketing are to let the professionals do the big stuff and, for the small stuff, always create before you consume. What’s that mean? Instead of getting sucked into other people’s marketing and then wearing out your thinking cap, push through your biggest and brightest ideas first. While maintaining the upkeep of engagement, you can look to other marketing examples for your next campaign.
Real Estate Is a Whole Career
You’re a professional real estate agent, right? When it comes to real estate, there’s no room for error. If you want your business to be successful, you need to let the professionals take over – the professional marketing agency. They will help you get your name out there and reach new customers.
Agencies have the knowledge and resources to get your business in front of the right people. They know how to target your ideal customer and create a campaign that will resonate with them. Additionally, they have the experience necessary to ensure your campaign is successful.
Marketing Agencies Have Power
Hiring an agency can be the difference between success and failure if you’re a brand new business. They can help you establish yourself in an existing market and build a foundation for future growth. An agency can also help you learn about your industry and what makes it unique.
They have a finger on the pulse of social media best practices and the quick changes that are difficult for realtors to keep up with while serving clients. Social media also helps you stay up-to-date on industry news and trends. It’s a way for you to stay top of mind for those who are in the market for a home. For new agents, social media can be a potent tool for networking.
Work With Your Marketing Agency
You should control at least one platform on your own social media. But why? You hired professionals to do that. Right! But, you should be active on social media as a real estate agent for several reasons.
First, it’s great for YOU to connect with potential clients. They can learn more about you and your services, and you can stay in touch with them easily. By creating a robust online presence, you can establish yourself as an expert in your field and gain credibility with potential clients. By sharing relevant content, you can attract new leads and build relationships.
Reminders for Real Success
Social media is a powerful branding tool for real estate agents and brokers. But like any other marketing avenue, social media success requires a strategic approach and adherence to some basic rules.
- Work with your marketing team to ensure your posts are on brand. It can be tempting to post something that you like or something that you think is funny. However, STICK TO THE BRAND. Diligence will make you and your services an easily identifiable big fish in a sea of realtors.
- Choose the best platform for your posts and your audience. Not every social media platform hits the exact audience with the same purpose. Let your marketing agency figure out your demographic and head there. Don’t forget to account for user-friendliness – it doesn’t help to have a platform full of potential clients if you don’t know how to engage with them.
- Create valuable content for your audience. Here’s a rule to live by: Make it useful, make it relevant, or make it entertaining. (Bonus points for all three.)
- Create before you consume. Remember this one? It’s a common pitfall. It is tempting to look at all the other accounts out there, and you should! It’s fun. You can get inspired, learn what not to do, and pick up tips. However, make sure you create your own content before you consume all of what the web has to offer. Otherwise, you risk the loss of future posts to death by comparison or loss of creativity. Do yourself a favor, and make it a rule to post first and peruse second.
Real Estate Marketing Is a Requirement
Marketing is essential information you should know and plan for as you enter the market in your area, especially if it is already saturated. Plan to spend about 20% of your money in the first year by investing it directly back into your marketing budget. While you’re at it, if you’re not social savvy, make sure your marketing team schools you on at least one platform and how to stay on-brand when you post. The effort and upkeep may seem steep initially, but remember that there is little likelihood you will rack up closings if no one knows who you are.
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